UX Writing
Miele Account Registration
Triflex Detail Page Copy Test
Triflex Listing Page Copy Test
Communications
Barista Guild
Summary of reach, content, and events during my time supporting the Barista Guild, as part of communications role with the Specialty Coffee Association.
Campaigns
Without Quite Knowing at Fringe
Presenting Consumer Research
Coffee Supply Chain Virtual Conversation Series
Video Series for Small Businesses
Annual Sustainability Awards
Barista Champions Online Event Series
Tone of Voice
Booking.com Customer Service
Created tone of voice guide for the Customer Service department based on larger company brand and tone of voice guidelines.
Articles
The following articles cover a broad range of topics and aims - some are news articles announcing coffee research projects or findings (often with a press release), some were created as part of communications/marketing campaigns, and others are SEO-driven articles aimed at inspiring travelers:
Specialty Coffee Consumption and COVID-19: The 2020 Square x SCA Coffee Report
Coffee Systems Map discussion series
Price Crisis Response (PCR) Initiative report publication
World Coffee Research Launches Global Survey on Agricultural Research Priorities
Coffee Science Foundations Secures Funding for Cold Brew Research
SCA Publishes Updated Coffee Map of Europe
India's First SCA Premier Training Campus: Araku Originals Coffee Campus
The SCA Updates Illustrative Outlook on the Specialty Coffee Value Chain
Content and Copy Editing
Content Creation
Copy Editing